Magda Osman is Head of Research and Analysis, Centre for Science and Policy, University of Cambridge Prof. of Basic and Applied decision-making, Judge Business School, University of Cambridge Visiting Prof. of Policy Impact, Leeds Business School, University of Leeds. Fellow of the Royal Society of Arts (FRSA).

She is a cognitive psychologist by training, with specialisms in judgment, decision-making (basic and applied), human agency and control. She now works in the decision/behavioural sciences, focusing on the translation of science to policy, behavioural change interventions, models of complex decision-making, the status of knowledge, and public understanding of science. Her applied research focuses on improved decision-making in clinical practice, risk assessment in crime/psychiatric units, food safety, and human computer interaction with smart systems/products.

She has published three academic books, and authored over 150 articles in management, economics, philosophy, linguistics, engineering, computer science, cognitive science as well as in psychology journals. Her research has been supported by several research councils (German research council -DFG, HK research council, EU, NSF, and in the UK – NIHR, ESRC, EPSRC, ARC, Research England, and Wellcome trust).